CASE STUDY · MODEST FASHION

Launching a modest fashion brand from scratch

77k+

80k+

ORGANIC IMPRESSIONS IN FIRST 20 DAYS

£10k+

REVENUE AT LAUNCH, ZERO PAID ADS

£0

PAID MEDIA SPEND

WHAT WE DID

Launch email programme

We wrote and planned the full email sequence through launch and beyond: brand storytelling, event invitations and reminders, and follow-up emails to keep the audience engaged. Every email went out at a fixed time, in a consistent voice.

We wrote and planned the email sequence through launch and beyond: brand storytelling, event invitations and reminders, and follow-up emails to keep the audience engaged. Every email went out at a fixed time, in a consistent voice.

Social content

We set the content approach for Instagram and produced post-event carousels, Reels and email GIFs. Every piece was built to work for people who had never heard of the brand: context in the first two seconds, no text-heavy graphics, and a consistent visual grade.

CRO audit and optimisation

We audited the website for friction and conversion drop-off, identifying where visitors were leaving without buying, and made practical improvements so that the traffic the launch was generating had the best possible chance of converting.

Pop-up event

We ran the marketing for an in-person pop-up: a co-branded campaign with a local independent business, posters, Stories, a reminder email, QR sign-ups for the mailing list, and on-the-day materials including product catalogues and stock labels for the shop floor.

Campaign shoot planning

We planned everything a campaign shoot day needed to produce beyond the hero film: short-form Reel series, behind-the-scenes and interview content, sound-led clips, and a full shot list for paid ads in every format, in plain-language briefs for the cinematographer and photographer.

We planned a campaign shoot day needed to produce beyond the hero film: short-form Reel series, behind-the-scenes and interview content, sound-led clips, and a full shot list for paid ads in every format, in plain-language briefs for the cinematographer and photographer.

Affiliate programme

We built and managed an affiliate programme, identifying the right people by relationship and relevance rather than follower count, and mapping the connections that could open doors to a wider audience.

THE RESULTS

77,000 organic impressions in the first 20 days. Over £10,000 in revenue at launch, driven largely by the pop-up event, with zero paid media spend.

The brand launched with a clear voice, a growing email list and a content system built to keep running.

YOUR NEXT CHAPTER STARTS HERE

We currently have space for 3 new brands.

Let’s talk growth.

Tell us a little about your brand and what’s holding you back. We’ll take a look and work out where we can help.

hello@ha-meemstudios.com

hā-meem studios

Anusheh and Aadam · kaaf-nun.com